iPad lending project: First Results


Foto: pixelio / pdassi.com ULB Münster

In the last issue I mentioned the plans of my library to lend out iPads “preloaded with a pleopthera of learning tools”. Now I would like to share our first experiences with you (because I know that many of you are curious about the project and its outcome). [See Footnote 10 for other libraries lending out iPads]

Back to the future
We may laugh at the hype about the iPad [1], but tomorrow’s world is just not imaginable without ubiquitous and comfortable access to the Internet and sophisticated applications, which not only facilitate our life but have become a part of it. The iPad is not the absolutely perfect device, but it is a significant step towards one. A successor or competitor with half the size and double the power may come close to the magical capabilities of the all-knowing personal librarian “Mister D.”, which Morgan had described in a visionary essay [2].

When I first heard the rumour about this new gadget from Apple, I was not only fascinated but electrified by the news of a tablet PC with that extraordinary features. Such a gadget could completely change the way we handle information, the methodology of reading books, and how we consume other media! The iPad may well foster the transition from a printed to a digital learning environment and if so will have a great impact on libraries.

Back to practice
With my naïve enthusiasm, I applied for 24 iPads from tuition fees, but was turned down – fortunately (obviously we could not handle that much at that time). After some phone calls, three iPads were sponsored to start with. In August, we began lending them out for a period of one week to researchers and physicians.

With the iPad, it’s pretty much the same as lending out Personal Digital Assistants (PDA). [3] The devices are lent out and withdrawn by a single, appointed staff member, and the lender has to sign a loan contract in advance. [4] In the beginning, only faculty members, not students, were allowed to put their hand on an iPad.

Lending is a great way to whet the appetite for a new way of using library resources. Our underlying strategy works like this: “the library will bring the user to the iPad and the iPad will bring the user to the library.” Let me explain this in a little bit more detail:

The core of building sustainable customer relationships is to tie the clients in some way to the library. Usually this will be achieved be a good book collection, kind and supportive staff, expertise in searching, etc. In the web 2.0 age this is backed up by promoting services via interactive social media such as Twitter. Another way to attract users is by lending out cool gadgets such as Personal Digital Assistants. But essential for the success of such a service is that the library not only lend out these things, but also provides users with applications and build an expertise around this devices with the result, that the users will always turn to the library for support, new apps, etc. Our PDA project from 2004 to 2008 proved this: the lending part was not our greatest success but in fact the support part of the project was, where we distributed an impressive number of 1,013 apps to 382 clients. I think the iPad project will evolve in similar ways.

What will be our next steps?

  1. Lending iPads to students too, but in a slightly different approach, only for one day, like they use a reference book of the non-lending collection. (Librarians do not like to take risks and one never knows how students will handle “iPads to go”). Our slogan will be: “if this printed book is not available at the moment, you can use it on this iPad.” Once they use an iPad, they will notice these wonderful interactice multimedia apps for anatomy or pharmacology or whatever. As a great media device, the iPad is a perfect companion for the great content libraries have to offer. This combination is supposed to do an excellent job helping students to pass their exams. For this purpose 15 additional iPads will be provided.
  2. We shall build a strong base of support for the growing iPad community in our faculty, including newsfeeds of new iPad apps [5], classification of apps according to the NLM [6], promotion of apps at our library blog, writing wiki entries on how to make the most out of your iPad, etc.
  3. A group of iPad faculty members has been founded, which work professionally with iPads, and which lend iPads to students, patients, physicians. There are 35 iPads in use for endodontic learning classes, 18 in the library, 15 in the study hospital, and some more for patients to fill out questionnaires. This iPad group is especially useful for getting first hand information, support, and knowledge. It enhanced significantly the library’s embedding and networking within the faculty.

Preliminary results
We had a wonderful start in the first 2 months with people virtually jumping on iPads as bears to honey and the feedback has been remarkably positive [7]. All users were clinicians; departments ranging from cardiology, ethics, gynecology, neurosurgery, to pediatrics. Among them were the usual “early adopters” but also newbies. All in all there were quite technophile as more than 80% had smartphones or PDAs already. The service was propagated by word of mouth very well: anybody using this gadget was asked: “Where did you get that from?”

For about 60% of the lenders, iPads proved to be very useful, but for 40% not at all. The reasons why the iPad did not stand the test for almost half of the lenders has to be examined in detail. The lenders used the iPad and its apps for a great variety of purposes: most often E-Books were used, followed by literature search, literature management, lectures, lecture videos, and games. Patient education, diagnostics, or music were not used so often and podcasts or movies rarely.

Magazines and journals, such as Macworld, MedPage, Nature News, NEJM, and PLoS were used more often than communication tools such as newsreader, social networks, and chat apps. Half of the lenders used E-book-reader such as GoodReader or iBooks quite frequently, while the other half did not use them at all. Lecture videos from iTunes University, which we had synced with the iPads, were used only a few times.

From the 75 medical apps preinstalled on the iPads, the well-known literature management app Papers was the most used one, followed by UpToDate (as a app-icon on the home screen), German pharmacopeiae, The Elements, DDx Differentials, PediSafe, and ColorTest.

Overall, more than 80% were satisfied or very satisfied with the opportunity of lending an iPad at the library.

Conclusion
Providing mobile access to library resources is a top trend in academic libraries [8]. Mobile phones are the communications technology of the future [9]. Digital natives expect every information (and person) to be immediately available, e.g. mobile. The iPad is an important step in the direction of an all-mobile world. By lending out iPads, the library can increase their reputation and networking among faculties and clinics. This is an invaluable and easy to achieve opportunity. Building a solid base of expertise around this cool gadget will put a “coolness factor” on the library itself and make it a light house. Hi-tech users accept librarians as peers on the same level and our participation in pioneering projects, such as e-lecturing with iPads or accessing electronic patient records on iPads, has been highly appreciated.

This article was published in the November issue 2010.

Foot Notes
1. Facebook VP Christopher Cox: “We laughed at every new technology because we are grounded in the perspective of the media we use today.” in Ryan Singel: Silicon Valley Lacks Vision? Facebook Begs to Differ. Wired 8.10.2010 http://www.wired.com/epicenter/2010/10/facebook-matters/
2. Eric Lease Morgan: “A Day in the Life of Mr. D” In: Thinking Robots, an Aware Internet, and Cyberpunk Librarians, The 1992 LITA President’s Program Presentations by Hans Moravec, Bruce Sterling, and David Brin. Chicago 1992. http://www.cni.org/pub/LITA/Think/Morgan.html
3. O.Obst: “Evaluation of the PDA-project at the Branch Library Medicine at Münster” GMS Medizin — Bibliothek — Information 2008;8(2):Doc16 http://www.egms.de/static/en/journals/mbi/2008-8/mbi000113.shtml and Wissens-Wiki: PDA Projekt: http://medbib.klinikum.uni-muenster.de/wiki/PDAProjekt
4. http://medbib.klinikum.uni-muenster.de/open/vertrag_ipad.pdf
5. You find new apps at http://medbib.klinikum.uni-muenster.de/php/ipad/apps-feed.php
6. http://medbib.klinikum.uni-muenster.de/php/ipad/apps-abc-med.php
7. http://medbib.klinikum.uni-muenster.de/open/umfrage_ipad.pdf
8. ACRL Research Planning and Review Committee: „2010 top ten trends in academic libraries: A review of the current literature” Coll Res Libr News 71(6):286-292 (2010) http://crln.acrl.org/content/71/6/286.full
9. Helen Blowers: “Reality Check 2010: 5 Trands [sic] Shaping Libraries” http://www.slideshare.net/hblowers/reality-check-2010-5-trands-shaping-libraries

Things worth to know [not in the printed issue]

PS: iPads on loan are easily trackable with MobileMe now iCloud, provided the user didn’t delete the respective Account in the iPad settings.

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19 Responses to iPad lending project: First Results

  1. Pingback: iPads in the Library: Pilot Study and Promotion | ANTELOPE AS DOCUMENT

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  4. oliver says:

    @Bob: Sorry, just today I saw your comment in the sapm cue and saved it.
    Yes, I wonder too that I recommend buying one app and using it for many iPads on loan. But I would be a real fool to do otherwise. I have two reasons for acting so: First and most important: As long as Apple don’t offer educational licensing, it’s their fault not mine. I dont know if you are familiar with iTunes? It’s simply impossible to buy a bunch of licenses for one App. Apple dont support that. You would have to create dozens of iTunes accounts. Second: I spoke with some of the App vendors because I could not believe Apple’s policy and they even encouraged me to do so.

  5. Pingback: Setting up a library iPad program | Vollok.com

  6. Pingback: iPad Lending Issues: Part 1 | S.Wade Lorenz

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  8. Bob says:

    Oliver,
    I was very surprised to read in your article that you advocate piracy of apps.
    “Apparently, Apple has lifted the limit of syncing an app with only 5 devices, so in fact you should be able to buy an app only once and install it on an unlimited number of devices. [not tested]”
    The backup and restore function provided by Apple is so that a purchaser of an app can easily move that app to their new iPad without having to pay for the app again, or to restore the original imaging of the iPad (as a library would want to do after each patron use). It is definitely not so that someone can pay for one instance of an app, but place it on an unlimited number of devices for use by the general public. If a library has 5 iPads, or 10 iPads, it needs to buy a desired app for each device. To do otherwise probably violates the EULA of the app, but definitely violates the spirit of the purchase. Libraries should be more than just the repositories of our content. They should be the repositories of our morality.

  9. Pingback: iPads, Mobile Libraries and Medical apps | Emerging Challenges

  10. Isa Small says:

    Hello. I am a reference assistant at the public library in Eau Claire, WI (USA). We are just getting started in an iPad lending program, and I would like to ask you a technical question about the iPads you circulate. How do you back up the layout of the iPad? We will be “refreshing” the devices when they are returned, so we would like to be bale to make a backup file that saves content and layout. I was able to locate the back-up option in iTunes (by right-clicking on the device name) but, while that seems to save content, it does not save the layout. For example, when I made the back up, I had 11 different pages of apps. Each page was dedicated to a category (education, job searching, entertainment, etc.). When I did the “restore from back-up,” all of the apps were there, but they were all jammed in to 3 pages. It appears they were ordered by the date/time they were downloaded.

    Do you know of any way to save the layout, as well as the content? Any suggestions you have would be apppreciated.

    • oliver says:

      I had the same problems. Sometimes the layout is saved, sometimes not. Seems to depend on the validity of the backup.

    • oliver says:

      I just run into the same problem you’ve described, Isa. It surprised me because I not experienced such a massive “jamming” before. I backed-up the “original” iPad a second time and then the restore would work much better. Mysterious. Maybe it’s a problem with the new iTunes or iOS version? Don’t know.

  11. Ana Ivkovic says:

    Very very gooood article !!!!!!! Of course so comprehensible for all! I already spread it here in Serbia to colleagues and docs!
    Thank you Obst!

  12. Hi Oliver,
    Great article, very practical as well the extra notes on setting up and installing multiple ipads with the same content!
    Am doing that right now, and keeping notes on the project wiki: Project wiki Ipads CMB UMCG

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